Born in the sheds and built for the streets, Something of Substance is a streetwear label rooted in the raw beauty of the Australian wool industry. Founded by Tom - a student of agriculture, shearer, and lifelong wool enthusiast - the brand champions slow fashion and celebrates the journey from farm to fashion.

The brand was born in Western QLD on Catumnal Station whilst working away for a practical year of university. The vision of the brand is to educates its followers on the natural advantages of wool for the consumer and the environment, leading a self-sustainable lifestyle, also incorporating in the shearing sheds and the characters/cultures within to blend it in with the city steeze (city to country contrast).

Made from 18-micron Merino wool, sourced from Australian growers and spun in Italy, each jumper is knitted by Sue McClure on her and her husband sheep property in Harrow, Victoria. It’s a high-quality, low-impact piece that embodies sustainability, style, and storytelling.

Something of Substance is more than a garment, it’s a movement and a way of life. It’s about educating people on wool’s unmatched qualities, rejecting the churn of fast fashion, and wearing your values with pride.

Wool to the streets.